Working in a Creative Firm: Expect the Unexpected

This summer, we asked our CAMP summer interns to share their experiences on our blog. Here’s Cheska Bernabe’s first post:

I’ve been working in PULSE for almost a month now, and I’m proud to say I’m beginning to grasp the concept of what a creative firm actually is and what they do. Being completely honest, I did not know at all what a creative firm was when I decided to sign up as an intern for PULSE Group-Creative Partners Inc. When I was reading the job description, I liked the idea of becoming a Social Media and Communications Intern, and this job seemed like the one that would fit my personality and skills the most. 


On my first day, I have to admit I was pretty scared, not really knowing what to expect.  The only thing on my mind was “is my outfit formal enough” or “is this some serious business place”, but all those ideas changed when I finally met the founder of PULSE, my boss Ms. Rovaira Dasig, a Fil-Am woman who decided to migrate to Manila after studying at Wellesley College. Ms. Rovaira was (and still is) definitely the best boss and mentor I could ask for. She welcomed me to the firm with open arms and inspired me to want to make a difference in the country. She also explained to me that the creative firm aims to provide high standard creative consulting, branding, and production services for both local and international clients. One thing I love about my job is the vision of PULSE, to undertake projects that would support the vast and creative communities in Manila. For example, a current project of PULSE is managing the production of a television sitcom for a US-based network, which is to be shown both in the Philippines and the USA. Another thing I love about my job is that there are other interns coming in for the summer. One of them goes by the name of Chabs, from Ateneo de Manila University. Being the youngest in the firm is definitely challenging, especially when you have expectations to live up to, but I’m very grateful that the college interns are there to help me, as they have more experience in these things. I’ve definitely bonded with Chabs and I’m thankful that we work hand in hand in finishing some of the projects Ms. Rovaira assigns us to do.

For the past few weeks, I’ve been assigned to research on potential partners and clients that PULSE could obtain. Though the current office in Makati is welcoming and full of color, I have also been assigned to finding office spaces, particularly in Old Manila where PULSE wants to establish its new one. Yesterday, instead of having our usual meetings in Eastwood, Ms. Rovaira asked us interns to meet up in Intramuros, particularly the Plaza San Luis Complex. There, we had a photo shoot for the firm’s website that will be remade. They took photos of us interns that would go on each of our profiles in the said website. Aside from the that, the firm is also planning a launch party I’m helping out in, particularly in the planning and social media aspect of it. Coincidentally, the same San Luis Complex we had the shoot in would be the designated venue, so we were able to plan the physical arrangements and estimate costs of the said event.


So far with everything I’ve accomplished, I could honestly say working in PULSE alongside Ms. Rovaira and the other interns has definitely been an memorable experience I didn’t expect to go through. I’ve learned so much about marketing and branding strategies, social media, and even some life lessons that Ms. Rovaira tells me every so often. But this isn’t the end yet. I am definitely looking forward to the last few weeks of my internship, and I am ready for the future projects that will be given to me.

Cheska Bernabe is a student at Saint Pedro Poveda College.

The CAMP summer internship program is designed to provide high school students with professional work experience before attending university. Read more about the program here.