A Lesson in Marketing

This summer, we asked our CAMP summer interns to share their experiences on our blog. Here’s Matthew Yap’s second post:

For the past few days, I’ve been doing a lot of tasks related to marketing in HSSi.

Marketing is one of the four functional areas of a business and a necessary component in a business’s success. For the most part, this department has one major goal, which is to satisfy and meet the needs of the customers in order to get them to regularly buy a business’s products. A business cannot prosper without a solid marketing department since this area is the one that generates a its sales and helps it expand its customer base. 

I used to think that marketing was only about promoting a business’s own products to entice its target market to buy them. Through my experiences in HSSi, however, I’ve learned that marketing is much more complex and intricate.

At HSSi, I was assigned to make product flyers and FAQs about some of our solar products. These flyers and FAQs aren’t the usual promotional materials that attract customers. They differed from the eye-catching billboards and appealing commercials that big companies use to market their products. These flyers and FAQs were much more detailed and specific since their main purpose is to inform the public on how to use the products properly and to address some of the concerns and problems of the users.

After this experience, I learned that marketing also involves a constant interaction with the consumers to make sure that their demands are met so that they will be satisfied. A business should manage their customers closely and take into consideration their concerns since the business depends on their money to sustain itself and earn profit. If a business does this, its customers will feel that the business cares about them and does its best in order to make their lives easier and better. 

Matthew Yap is a high school student at the Xavier School.

The CAMP summer internship program is designed to provide high school students with professional work experience before attending university. Read more about the program here.

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